25 April 2007
With diabetes on the rise in the U.S., Asics introduced two new models that are designed specifically for individuals who have type 2 diabetes. Under development for the past three years, the Gel Assist and Gel Cardio feature a wider instep for easy access and an extra-deep toe box for protection, as well as the added wiggle room diabetic feet need to promote circulation. The Asics Gel Cardio and Gel Assist were absolutely planned near the convention in concurrence with medical authorities.
The shoes were trialed in outpatient diabetic clinics in Australia, where patients provided feedback. The shoes are made on a broader stand manifesto for larger feet, are seamless entrails to exterminate chafing and displeasure, have a changed shoe lace system to assemble it easier for people who occupy labour bending over and enjoy extra features to give more comfort. Asics sent samples of the new shoes to 600 sports medicine doctors for wear-testing.
"It's not so much that we will get the patients to walk, but the podiatrist [or doctor] talking to the patient will get them walking," explained Ed Dunn, sales manager for specialty sales at Asics. The Irvine, Calif.-based company also sent the doctors special prescription pads, encouraging them to write their patients a "prescription" for the new shoes. Consumers can then visit their local specialty running or footwear store to be fitted for a pair.